Why FootyPulse
Five things you should expect from any football prediction site — and honest answers to how we measure up. Ask these of us too. That's the point.
Anyone can publish a football prediction. The hard part — the part almost no one does — is standing behind it afterwards. Most prediction sites show you a confident call, then go quiet when it's wrong. There's no record, no scoring, no way to tell whether they're any good or just guessing loudly.
We built FootyPulse the other way round. Below are five questions worth asking of any site that claims to predict football. We've answered each one honestly for ourselves, with a link to the proof — because a claim you can't check isn't worth much.
1. Do they publish their record — including the misses?
This is the first question, and most sites fail it. A prediction site that never shows you how often it's right is asking for trust it hasn't earned. It's easy to look clever when yesterday's wrong calls quietly disappear.
FootyPulse publishes every prediction and scores it in public — wins and losses. You can see our running accuracy, fixture by fixture, and watch it move as results come in. When we have a bad week, you'll see that too. See our accuracy record →
2. Do their predictions ever change when the game does?
Most predictions are made once, before kick-off, and never touched again — even after a red card in the tenth minute, or a team that's plainly not turning up. A prediction frozen at 3pm tells you nothing new at half-time, when everything might have changed.
FootyPulse re-predicts at half-time. Our model re-reads the match with the actual half-time score and how the game is really going, and issues an updated call for the full-time result. Then we track whether re-predicting at the break actually makes us more accurate — and publish that too. It's a genuinely rare feature, and it's the heart of what we do. Seeing the re-prediction live at half-time is a Pro feature, but we publish the results for everyone, scored on our accuracy page next to the original call. You're paying for the live view, not for a hidden record: the proof stays public. How the half-time re-prediction works →
3. Do they compare themselves to anyone — honestly?
It's easy to claim you're accurate in a vacuum. It's harder to put your calls side by side with someone else's, on the same fixtures, and let people see who came out ahead.
Every gameweek, we compare our AI against the BBC's published predictions — their own AI and their pundits — fixture by fixture. Same games, same scoring, wins and losses shown. Some weeks we beat them, some weeks we don't, and we don't hide the weeks we don't. See the head-to-head →
4. Can you see how the predictions are actually made?
"Our advanced algorithm" is not an explanation. A prediction you can't understand the basis of is a black box, and a black box asks you to trust it blindly.
We publish exactly how our predictions work — what data goes in, how the AI reasons over it, where our method is simpler than it might sound, and where it has limits. No repackaged bookmaker odds, no secret formula, no claims we can't back. Read our full methodology →
5. What happens when they get it wrong — or lose a prediction?
This is the real test of an honest prediction site, and it's the one that catches most of them out. When a prediction is wrong, does it stay on the record — or vanish? And if a prediction goes missing before kick-off, do they quietly generate one after the result is known and slot it in?
We don't backdate predictions, ever. If we lose one before kick-off, that fixture stays unscored — a prediction made after the final whistle isn't a prediction, it's a result wearing a costume. We exclude our own model's failures from the record rather than counting them as lucky guesses. And we write openly about the calls we get most wrong — like the newly-promoted sides our model under-rated early this season. Showing the misses is the whole point; it's what makes the hits believable. Read what our AI got wrong →
And what we're not
FootyPulse is an independent football-intelligence platform. We don't sell betting tips, we don't run odds comparison, we carry no betting advertising, and no advertiser influences a prediction. We're not a tipster hyping locks of the week — we're an honest, public, AI-driven prediction record you can hold us to.
So — hold us to it
Everything above is checkable right now, on this site. That's deliberate. If we ever stop publishing our misses, stop scoring ourselves honestly, or start quietly tidying up the record, these standards are how you'd catch us — and you should.
Most prediction sites won't show you their record because it wouldn't flatter them. We show you ours because, over time, an honest record is the only thing that makes a prediction worth reading.
See how we're doing → · Compare us to the BBC → · How it works →