About FootyPulse

What we do

FootyPulse turns confirmed squad data, opponent-adjusted form, head-to-head history and venue context into clear, written previews for every match of the 2026 FIFA World Cup — and soon, the 2026/27 Premier League season too.

Every prediction is generated by Anthropic's Claude Sonnet 4 from a structured brief we assemble for that specific fixture. You get a probability split, a predicted scoreline and a few sentences of tactical reasoning — never a one-size-fits-all template.

Independent — and that matters

FootyPulse is 100% independent. No betting affiliates. No sponsored tips. No commercial relationships with bookmakers, tipsters or affiliate networks.

Most "AI prediction" sites exist to funnel readers into betting accounts. That model quietly shapes the editorial: predictions skew toward the markets the affiliate pays for, and accuracy never gets published. We do the opposite — we publish a public accuracy tracker so you can see how often we're right (and wrong), and we have no incentive to nudge you toward any particular outcome.

How the predictions are made

Short version: confirmed FIFA-registered squads, opponent-quality adjusted form (a win over a top-30 nation weighs more than a friendly result), head-to-head history, tournament pressure, venue and altitude — all passed to Claude Sonnet 4 for analysis.

For the full breakdown of data sources, weighting and what we deliberately don't claim to know, read our methodology page.

Who we are

FootyPulse is built and operated by BSB Digital Ventures Ltd, a UK technology company. We're a small team of football fans and engineers who wanted an honest, modern alternative to the affiliate-driven tipping sites that dominate the space.

Get in touch

Questions, feedback, press or partnership enquiries — use our contact form or email hello@footypulse.co.uk. We read everything and aim to reply within a few days.