About FootyPulse

What we do

FootyPulse turns confirmed squad data, opponent-adjusted form, head-to-head history and venue context into clear, written previews for every match we cover — right now that's all 380 fixtures of the Premier League 2026/27 season. We covered the 2026 FIFA World Cup the same way, match by match, and that archive and its accuracy record are still public.

Every prediction is generated by Anthropic's Claude Sonnet 4 from a structured brief we assemble for that specific fixture. You get a probability split, a predicted scoreline and a few sentences of tactical reasoning — never a one-size-fits-all template.

Independent — and that matters

FootyPulse is funded by Pro subscriptions, Amazon affiliate links and display advertising, which includes UK Gambling Commission-licensed betting operators. We're upfront about that. What it does not buy is influence: no advertiser, affiliate or commercial partner sees a prediction before you do, or has any say in what the model outputs, what we write, or what we publish on our accuracy tracker.

We also don't sell betting tips. Most "AI prediction" sites exist to funnel readers into betting accounts, and that model quietly shapes the editorial: predictions skew toward the markets that pay best, and accuracy never gets published. We do the opposite — we publish a public accuracy tracker so you can see how often we're right (and wrong), and we have no incentive to nudge you toward any particular outcome.

How the predictions are made

Short version: confirmed registered squads, opponent-quality adjusted form (beating a title contender weighs more than a routine win), head-to-head history, what's at stake in the fixture, and venue and conditions — all passed to Claude Sonnet 4 for analysis.

For the full breakdown of data sources, weighting and what we deliberately don't claim to know, read our methodology page.

Who we are

FootyPulse was founded by Balvinder Bolla, a technology founder with a long-standing interest in football analytics and data-driven sports products. Built and operated by BSB Digital Ventures Ltd, we're a small team of football fans and engineers who wanted an honest, modern alternative to the affiliate-driven tipping sites that dominate the space.

Get in touch

Questions, feedback, press or partnership enquiries — use our contact form or email hello@footypulse.co.uk. We read everything and aim to reply within a few days.